The selected showcase of Marc Damm, a designer whose work aim to bridge the gap between strategic and sensory solutions. It encompasses brand identities for small to big ventures, editorial and environmental design, multi-scale exhibitions, print, packaging, wayfinding systems, and concepts for motion and interactive design.

REMIX THE INFINITE

▲      SETTING

Since its establishment in 1993 Norwegian broadcasting channel NRK P3 defines Norway’s youth culture with an eclectic mix of pop, alternative, infotainment and news. Increasing social media presence and an ever-younger audience together with the aim of creating a stronger link to the motherbrand NRK required a fresh take on the visual identity with a clear emphasis on motion-based screen implementation.

⚑       SOLUTION

P3’s relation to its motherbrand NRK was targeted with the vivid identity concept »Remix«. Through deconstructing and »remixing« the offical NRK-logos specific geometric shapes an elaborate graphic language for P3 was established, the base for a strong new logo mark, unlimited and playful iconography and a custommade display typeface. The channel team—consisting of show hosts, DJ’s, bloggers, comedians, coaches and news journalists—noticeably add a lot of credibility and character to the brand appeal. The visual system equipped this »P3 tribe« with its very own graphic »totems«—making the channel even more tangible.

◐       ADDITIONAL CREDITS

Dag Solhaug Laska (Creative direction), Bjørnar Pedersen (Design), Benedikte Bølling (Project management), Hilde Jørgenvåg & NRK-Inhouse design team (Motion Design)

AWARDS

Gold, Visuelt 2018

MERGE/EMERGE

▲      SETTING

The history of electronic music and club culture is deeply rooted in the LGBTQI+ community. Vienna's Queer club night GAZE wants to pay tribute to those that paved the way into the undergound; artists, disco pioneers, the creators of house music and techno. For it's 2 years anniversary GAZE aimed for a promo design that embraces social media, print and the club visuals alike.

⚑       SOLUTION

The graphic concept Merge/Emerge embraces the immersive club experience where people can freely get lost and dissolve in the crowd in order to find new versions of themselves. Based on a distinct typographic motion principle the promo design aimed to serve screen first on social media and the club visuals alike. The lettering extends on print and merch as bold pattern sequence. 

◐       ADDITIONAL CREDITS

Field record footage by GAZE

NOTHING LESS THAN PURE

▲      SETTING

Crafting skincare that captures the roughness of (human) nature is the mission of Austrian Schneider Cosmetics. Its brief: Setting a statement with a look that offsets from a generic and pseudo-apothecary luxury segment, while being uncompromising on material and sustainability.

⚑       SOLUTION

The brand identity and packaging design blends both the clean pure with the rough wild—balance and discontinuity—through customised type, fragile iconography and haptic charcoal illustration. Ephemeral authenticity, the beauty of imperfect outlines the calm yet unsettling brand photography tinted in flesh tones, moss and earth.

◐       ADDITIONAL CREDITS

Astrid Feldner (Creative Direction), Pernille Sandberg (Photography), Matyas Czel (Interaction design), PRESENT PERFECT (Photo production) 

⊙       AWARDS

European Design Award 2019
Visuelt 2019

THE AURA OF THE MOMENT

▲      SETTING

Founded in 1982 Klangforum Wien counts itself as one of the world's most prolific ensembles for contemporary music. It’s 24 members from all over the world shape immersive and immediate experiences, ephemeral yet with lasting impact—not just in the very moment of their interpretation, but on the perception of innovative soundscapes in general.

⚑       SOLUTION

»The aura of the moment«—this poetic phrase from an interview by one of the ensembles longest-serving musicians became the essential inspiration for the visual identity. It describes the ability of the collective to reach sublimity in very special situations wether in extensive rehearsal work, or within the performances itself. The confident logo lettering embraces both the solid and stage-like on static use and the fluctuating-ephemeral in motion. Elaborate typography, an active colour scope, and image concept accelerates the auratic momentum of being.

◐       ADDITIONAL CREDITS

Astrid Feldner, Svein Haakon Lia (Creative Direction), Lewis Scott (Project management), Giuseppe Defilippis (Motion design), Max Tomren (Web coding)

ARISEN THE SENSES

▲      SETTING

At EXPO 2020 DUBAI Austria presents itself to the expected 25 million visitors with a striking pavilion under the sparkling anthem »Austria makes sense«. Based on the title the exhibition identity and design is based on its overall topic: the mindful and respectful use of our earthly resources as well as sensual experiences of Austrian innovation. The pavilion itself, inspired by Arabian wind tower architecture, is plastered with clay on its interior and features an intelligent climate concept that allows the building to cool by itself with a constant airflow circulation.

⚑       SOLUTION

The Austrian pavilion offers space for its visitors to enter into a non verbal dialogue. The use of an intercultural language consisting of universally understandable gestures, visuals, sounds and scents breaks down barriers such as language, education, age and cultural background. A vivid color gradient that reflect the cone-shaped architecture and a custom made bespoke typeface based on the airflow climate principle became the identity basics. The entrance area features elaborate iconography carved in the clay walls and being brought to life by moving head 3D projections. In its combination the identity, exhibition and overall experience become as fluent as a flow of air.

◐       ADDITIONAL CREDITS

Astrid Feldner (Creative direction), Matyas Czel, Sara El Abed (Motion Design), William Stormdal (Type programming), Emil Höher (Project management), querkraft architects (Pavilion architecture), Ars Electronica Solutions (Digital scenography), Buero Wien (Curation)

⊙       AWARDS

Red Dot Design Award 2022
Creative Club Austria Award 2022

OPEN SPACE FOR THE ARTS

▲      SETTING

The University of the Arts Linz is set among Austria's most important art universities and is a hot spot for cultural encounter in the region. Founded in 1947 and established in the spirit and tradition of 1920’s/30’s German Bauhaus, its didactic and scientific approach is based on three main pillars—intermediality, spatial strategy, and artistic research. The University fosters diversity, cross-discipline work, experimentation, and an open mind for exploring the arts.

⚑       SOLUTION

The new identity is based on a fluid system and visual vessel which provides maximum space for individual expression and communication. Interactivity, digitalisation, and motion define the core principles of the visual language. The opening bilingual logotype refers to the universities' international orientation and inclusive mindset. The layout on spatialisation, print, motion or digital design carries the institutions' vast and multifaceted content under one strong framework.

◐       ADDITIONAL CREDITS

Astrid Feldner (Creative direction), Jana Papiernikova (Graphic design), Sara El Abed (Motion Design), William Stormdal and Halvor Nordrum (Type programming)

⊙       AWARDS

European Design Awards 2023

THE SUM OF ITS PARTICLES

▲      SETTING

The European Organization for Nuclear Research (CERN)— the world's first instance in the sector of particle physics—establishing its largest research project, the Future Circular Collider. Like the already existing Large Hadron Collider, it accelerates particles in its gigantic circular structure, in order to gather information on particles behaviour during collision with each other. With a circumference of 100 kilometres the construction of the FCC is as massive as its mission: Changing the foundations of physics, unravelling deep knowledge on dark matter, and expanding the boundaries of human existence in the universe.

⚑       SOLUTION

The design concept is based on a simple question: If the FCC might change the way mankind looks at the world - what if the visual identity can change how to look at a simple circle? The solution distils the complexity of the FCC to its very core. Its circular formal structure inspired the logo approach—a simple circle, but with a twist. Treating the movement with a change on perspective and angle creates new dimensions, shapes and insights. Within all applications the »open circle« unfolds lightness, atmosphere and optimism, providing the canvas for ground-breaking scientific explorations in the future.

◐       ADDITIONAL CREDITS

Astrid Feldner (Creative direction), Matyas Czel (Motion logo concept), Sara El Abed (Motion Design), Markus Mooslechner/Terra Matter Studios (Project Coordination), Site videos©CERN

IN THE SPOTLIGHT

▲      SETTING

Frequently eclipsed by their male counterparts, forward-thinking women have played a pivotal role in shaping our world across history. A distinctive book series illuminates the stories of extraordinary female trailblazers, including the Austrian architect and emancipated resistance fighter Margarete Schütte-Lihotzky, the defiant empress Marie Antoinette, and the iconic movie star and tech inventor Hedy Lamarr, among numerous others yet to be explored.

⚑       SOLUTION

The book series seamlessly combines iconic figures with those ready to hit their well-deserved spotlight. And a literal spotlight serves as the simple yet striking identity element across all publications—from cover to layout—complemented by a vibrant duotone color concept that highlights individuality and controls production costs. The outcome is a collection of best-selling, accessible, and eye-catching hardcovers that boldly stand out in the saturated sector of biographies.

◐       ADDITIONAL CREDITS

Astrid Feldner (Creative direction)

CROSSFADING FUSION

▲      SETTING

The mission of Vienna-based club night HEAVY is to celebrate metal culture in electronic clubs, fusing two polarities under one strong label. In order to speak to an audience from both camps, the pioneering venture searched for an identity that lives in both (under)worlds. Beyond the club experience, HEAVY also aims to expand to a fashion label, offering exclusive and sustainably produced  pieces and merch in cooperation with designers and artists.

⚑       SOLUTION

The design concept takes the »cross«-boundary aspect literally, and introduces an icon inspired by mixing music in club settings. By incorporating the transition between music scenes and genres the so-called »HEAVY cross-fader« introduces a strong rigorous aesthetic, and works as an interactive element to modulate metal and electronic sounds. In its totality the design performs on all classic and digital applications, as well as on merch, motion visual, and limited editions screen printed with initiators own blood.

◐       ADDITIONAL CREDITS

Astrid Feldner (Creative direction), Daniel Bergsnes Nerheim (Motion design), Slutfocate (Poster artwork)

RE: ACTION

▲      SETTING

Re: Action showcases the second volume of architectural design research conducted at Studio Hani Rashid at the University of Applied Arts Vienna between 2016 and 2022. Its aim is to indicate the fronts of action and the multifaceted architectural efforts towards urban resilience, sustainable city growth and contemporary design strategies that defend the vitality of urban and natural ecosystems.

⚑       SOLUTION

The book invites readers to explore its contents with a special haptic cover material. An earthy green shade signifies the sustainable spirit of the projects, extending from the cover to the technical line drawings in the interior. The layout, featuring a floating image grid, brings together different topics and visual content in order to display and inspire. The theoretical parts, such as introductions, essays, and panel discussions, are set apart from the rest through consistent typography and a duotone color scheme. Neon red spot color adds dynamism in line with the book's progressive title.

◐       ADDITIONAL CREDITS

Astrid Feldner (Creative direction), Image credits: [$$$]_Art, an (Id)entity totem (© Dennis Schiaroli), Invocation for Hope by Superflux (© Stefan Lux), MEDIUS PAEDAGOGICUS (© Mohamed Abdelhady, Adham Sinan, Olja Radovanovi)

LESS WORK, MORE FLOW

▲      SETTING

Furniture company Neudoerfler has provided Austrian customers with high-quality workspace solutions for more than 70 years. After a long overdue refreshment of its brand, a completely new visual identity was necessary to communicate the new brand values—close to the customers, outstanding service, and smart innovation.

⚑       SOLUTION

The brand identity focuses on people and their individual work environments with a vivid friendly design. The catalogues, with a mix of look-book and product guide, use a modular colour system. The strong human-centred image concept, and the overall brand evolution helped Neudoerfler to shift from a traditional company to a modern Austrian brand with a bright outlook for the future.

◐       ADDITIONAL CREDITS

Astrid Feldner (Creative Direction), Madeleine Eriksen (Interaction design), Daniel Gebhart De Koekkoek, HEJM, MEDIUMLARGE (Photography), PRESENT PERFECT (Photo production)

⊙       AWARDS

European Design Awards 2019

THE UNIQUE

▲      SETTING

Thumton – love child of trained ceramist Friederike Thum – creates pottery with a distinct look and feel, with natural glazing and a warm and humane quality. Amongst a variety of items, the manufactory specialises on light objects which over the years became signature pieces – each one as unique as the atmosphere it creates. The manufactory requested an identity that overall appears lively, refreshingly un-corporate yet professional in its look and extremely budget-friendly in its application.

⚑       SOLUTION

The design is kept as minimal as possible yet with maximum impact within its context. By translating the feeling of the uniquely handcrafted as visual identity it introduces nothing more than a set of wooden stamps, and carefully selected coloured natural paper. With this toolbox Thumton is able to create all necessary printed assets DIY-style. From price tags, stationery, flyers, invitations each outtake becomes as unique as Thumtons illuminated pottery. Sustainability becomes a key factor by avoiding overly big production margins. The surprising playfulness nicely extends on screen design as well.

◐       ADDITIONAL CREDITS

Gerhard Jordan (Web coding), Friederike Thum (Image credits)

CENTRAL / DECENTRAL

▲      SETTING

Important urban planing in Meilen, a town close by Zurich, led to a general rethinking of its townhall and main square as traditional center point of suburbian social spheres. While communicating integrity and stability the new town center’s aim was to establish space for togetherness and fluctuation. The extensive undertaking needed an orientation system that provides functionality, security and identity for locals and visitors alike.

⚑       SOLUTION

The concept deals with the interplay between centralising and decentralising information, interaction and exchange. In close collaboration with the architects all main signage elements were extracted directly from brass tiles covering the so-called »bronze room«, the main entrance of the new townhall. In combination with fluorescent silkscreen as second layer directly on the walls the design solution radiate material contrast, spatial dimension and a sensual quality. Bespoke iconography adds further character and storytelling.

◐       ADDITIONAL CREDITS

Remo Caminada (Creative Direction)

FIGURE SPACE APPARATUS

▲      SETTING

INTRA SPACE—an artistic research project initiated by the studio for architecture at Viennas Academy of Fine Arts—experiments with the substances, constructions, and manifestations of the human body under different spatial conditions. A setup of tracking devices traces the movements of performers and create a digital replica that reacts on any changes and corrections of the person under its spatial conditions. For announcing its first symposium INTRA SPACE needed a striking poster design that signals the research projects spirit and impetus.

⚑       SOLUTION

The project focuses on ephemeral fragility and strong boundaries of physical space to challenge, question and overcome. Taking the spatial framework literally led to the design of a custommade display typeface based on a simple cubic grid. Interwoven with the traced digital humanoid replicas the design creates new spatial conditions for every edition. Handprinted on special material such as mirror paper the poster reflects the mirrored projection of the human body. Obviously favoured by its recipients all posters where picked within a few days so they needed replacement with another digital (printed) replica.

◐       ADDITIONAL CREDITS

Astrid Feldner (Creative Direction), Exhibition imagery: © Christina Jauernik / © Ludwig Löckinger / © Günter R. Wett, INTRA SPACE / Institute for Art and Architecture, Academy of Fine Arts Vienna, artistic research project (2015-2017), funded by FWF AR299-G21

BEHIND THE LOOKING GLASS

▲      SETTING

The publication—initiated as graduation diploma at the University of Applied Arts—asks questions on how the commissioned design process shapes the relationship between designers and their clients. In 10 dialogues the compendium investigates into chances and possibilities that shaped projects of the most different kind. Three generations of alumnus from the class for graphic design share insights on the contemporary perception of design, as a service and personal relations on projects and processes. Essays by designers/typographers Erik Spiekermann and Erwin K. Bauer as well as design theorist Christian Reder sum up the topic with additional perspectives.

⚑       SOLUTION

The book design embraces the open design process in its objective form with an open spine, and an eclectic choice of materials and production details. This includes cover emboss and sleeve, spot colour, different paper sizing and materials and coloured thread. The single dialogue texts are separated from the image content to create structure and an easy navigation through the book. Beside the vast project imagery, Estonian Illustrator Maarja Julinnens »Designer wolves« add an authentic yet humorous vibe to the overall book object.

◐       ADDITIONAL CREDITS

Alumnis 1958–2013, Class for Graphic Design, University of Applied Arts Vienna: Stefan Sagmeister (Sagmeister Inc.), Martha Stutteregger (Martha Stutteregger Typografie), Maximillia Stateczny (Krieger Stateczny), Anouk Rehorek & Christian Schlager (Studio VIE), Anita Kern (Kerndesign), Eva Dertschei & Carlos Toledo (toledo i dertschei), Tino Erben, Barbara Weiss (Drahtzieher) / Text contributions: Erwin K. Bauer, Oliver Kartak, Christian Reder, Erik Spiekerman / Illustration: Maarja Julinnen

⊙       AWARDS

Joseph Binder Award 2018, Silver

Angaben gemäß Informationspflicht laut §5 E-Commerce Gesetz, §14 Unternehmensgesetzbuch, §63 Gewerbeordnung und Offenlegungspflicht laut §25 Mediengesetz.

Marc Damm, 1020 Vienna, Austria

info@marcdamm.com

Designer